Con_Vino. #Chateemos Webserie

Bars, humour, and wine are the three magic words for friends and the axis of our YouTube web series, named ‘Chateemos’ (which has the double meaning of ‘Let’s talk’ and ‘Let’s go out for wine’ in Spanish ).

We started with a nine-episode comedy sitcom to connect the world of wine with young people. Its vast success encouraged us to create a second season, but this time, we focused on making many more short videos.

Results? We got about 25MM impressions, 4MM views, and +49% VTR over the market benchmark.