Con_Vino. #SiempreMedioLlena campaign

Halfway through the implementation of our campaign, the emergence of COVID disrupted all our plans, and we had to acclimate quickly to the new scenarios.

Under the #SiempreMedioLlena platform, we adapted our communication to the new consumer insights, always with a half-full-glass vision and an optimistic tone.

Among other actions, we supported all professionals who had to close the doors of their bars and restaurants. This TVC was based on the idea that they were not alone; behind them was an entire country willing to help them and eager to enjoy those good moments again in their bars.

Work done in collaboration with Diluvia.