Global advertising campaign
Live it to believe it. To fully understand what is behind the ‘Pure Passion’ concept, it’s not enough to be told about it; you have to experience it. For this reason, we carefully select several influencers from different countries and invite them to live 43 hours of Pure Passion at the main festivals in Spain: Opening Parties in Ibiza, Las Fallas in Valencia, the Seville Fair, San Juan in Menorca, San Isidro in Madrid, San Fermines in Pamplona, Film Festival in San Sebastián…
So intense that some told us they needed 43 days to recover.