Imagine living a top-notch 43 hours of Pura Pasion in the main festivities in Spain: Las Fallas, Feria de Abril, Sanfermines…
A once-in-a-lifetime experience that we only offered to a very selected number of influencers in the main markets for Licor 43: Germany, the Netherlands, UK, the USA, Brazil, México…
1 MM of hearts reached and €170,000 of PR value in the first year alone, allowed us to maintain and improve this activation for 3 more years.