LICOR 43. Bartender & Barista Challenge

Digital Edition

In 2020, during the pandemic, we evolved the global challenge of finding the best Bartender and Barista team worldwide, making the competition 100% digital.
We achieved it, and surprisingly, the number of participants, engagement, and creation levels of coffee cocktails jumped significantly, making it the best edition so far.

The Most Passionate Bartender

Under the ‘Pura Pasion’ global platform and its mission to bring out the passion within you, we set out to find the most passionate bartender in the world.
Of course, they had to have all the skills that make a top bartender, but they also had to stand out for their outgoing character, energy, and ability to spread their passion.
We brought together the different national winners in an spectacular Global Final in Barcelona. Unforgettable!