Licor 43 Dull Event

Licor 43’s ‘Pura Pasion’ positioning aimed to unleash everyone’s inner Spanish passion worldwide. Can you imagine a better place to start than in Dull, Scotland?
We took a 43-person Spanish commando to surprise the people of Dull with an unforgettable 43-hour party. Fusing Spanish and Scottish passion, we made them forget the name of the place where they lived for a bit.