Licor 43 Pura Pasión
Global advertising campaign
Strategy, creativity, execution
Pura Pasión was the concept with which we launched Licor 43’s first global campaign in 2015. A claim in Spanish but easily understood in all languages that supported the origin and attitude of the best-selling Spanish liqueur in the world.
The campaign included a TVC broadcast in Germany and the Netherlands, reinforcing the brand’s premium and passionate image.