Licor 43 TVC Pura Pasión

Licor 43 is a top-selling imported premium liqueur in Germany and the Netherlands, with solid ties to its Spanish origin. But it is also sold in more than 60 countries.
We were asked to create a unique brand approach that would allow us to unify the different local positionings into one and begin to act as a global brand for the first time.

Under the concept «Pura Pasión,» we created a global platform with the brand’s essence at the centre but flexible enough to allow easy adaptation and evolution of local positioning to this new global strategy.
From that moment, we became leaders and guardians of the brand, responsible for executing and developing all brand actions.