Coinciding with the launch of the TVC, we created the first VR experience in which you could get inside the TV commercial and be part of the party.
It was not easy because, in 2015, people began to talk about VR in Spain, but almost no one knew how to produce it professionally.
We created a team of pioneers and set out to do it without being sure of the final result. The client’s trust and drive were crucial for making it possible, and the results were extraordinary in notoriety and relevance.
