Licor 43

Global advertising campaign
VR Experience

Madness is going the distance to Iceland to make the finest gin in the world without setting any limits.
Genius is turning that gin into the most consistently awarded over the years as the best in the world.
The history of Martin Miller’s Gin is the surreal story of the eccentric and iconoclastic vision of its founder, Martin Miller.
And From Madness to Genius is the expression of this genuine positioning that allows the brand to stand out with authority in the messy and chaotic world of similar gins all the same.