Ramón Bilbao

Experiencial Marketing
Virtual Reality journey

In 2015, when people were starting to talk about VR but few knew what it was all about, we proposed to Ramón Bilbao to be the first to create a virtual journey through the winemaking process.

A dreamlike, metaphorical journey with nods to Alice in Wonderland that became the first branded VR experience on Oculus, not only in Spain but worldwide.

RESULTS:
17% more visitors to the winery after the launch and almost €1MM in PR coverage