The name already tells you we are not dealing with a conventional brand.
HIGH VOLTAGE was our way to communicate Thunder Bitch’s defiant and irreverent attitude.
A shiver goes down your spine.
Your body shudders.
It’s not for you.
The night has its dangers. And Thunder Bitch is one of them.
Keep out.
Don’t touch it. Don’t cross the line.
You’ve been warned.
And we attracted those who suck the marrow out of life with a provocative activation with a simple message: Are you daring enough to try?
To try the liquor for free, they had to hold on with both hands to an electroshock machine that gave them a small electric shock that increased in intensity. Only the bravest got the prizes.
