Diego Zamora Co. started as a small family business in Spain in the 1940s and has since become a conglomerate of companies and divisions worldwide.
Coinciding with its 75th anniversary, we were commissioned to completely redefine its corporate identity, including new naming, brand architecture, graphic identity, dynamization plan, website and communication strategy of the new structure.
In the logo design, we maintained the founder Diego Zamora’s original handwritten signature. As a tribute to nature, we added an isotype formed by the group’s initial Z surrounded by the four elements (water, earth, air, and fire).
